A Custom POP Cart Solution for a Major Grocery Chain: Organizing Marketing Materials

Back rooms in grocery stores and supermarkets are often filled-to-the-brim spaces where smaller yet critical items can easily disappear into the clutter. 

At one major grocery chain, when store managers realized their disorganized marketing signage and label system was costing them time, money, and customer satisfaction, they turned to Kinter for a custom solution.

The Challenge

A large grocery chain lacked a smart and secure organization system for marketing materials. Before they came to Kinter, the grocery store employees stored boxes filled with signs, paper labels and other in-store marketing materials under a prep sink. Not only was this an inefficient storage system, it was also putting the signage and materials at risk of water damage.

Store managers reported that employees were frustrated, wasting valuable time searching through multiple boxes to locate specific signage materials. Not only that, but the poorly organized system for sourcing the right marketing materials also meant that promotional displays and pricing updates were often delayed, potentially impacting sales and customer experience.

Kinter’s Innovative Solution

The Kinter team developed a comprehensive solution that addressed all the storage and accessibility challenges faced by the grocery chain:

• Custom POP Cart Design: The Kinter Kreations team created an all-in-one cart system specifically designed to easily organize and transport small in-store marketing items. The solution featured a sturdy metal design built for daily use, all at the right price point for chain-wide deployment.
• Smart Organization System: The cart was composed of labeled pull-out plastic baskets mounted on a metal frame with smooth-rolling casters for easy maneuverability. Each basket was designated for specific types of signage materials, making inventory management simple and intuitive.
• Mobile Assembly Station: The top of the cart featured a flat counter surface, transforming it into a standalone label and signage assembly station. This meant employees could take the cart directly to any aisle or department in the store, eliminating wasted time caused by back-and-forth trips to storage areas.

Results and Impact

The POP cart proved to be an efficient solution, revolutionizing how employees updated and refreshed product marketing and labeling throughout the store. The solution was so successful that it has been deployed to all stores in the grocery chain. 

Store managers reported significant improvements in operational efficiency, with employees able to complete signage updates in half the time previously required. 

Most importantly, the risk of water damage was eliminated, and the organized system meant no more lost or misplaced marketing materials.

Following the success of the original grocery chain, Kinter’s POP cart has now been made available to other retail stores looking for an efficient way to organize their in-store marketing and signage materials. The versatile design makes it suitable for any retail environment where marketing materials and point-of-purchase display signage, and labels require an organized, mobile storage solution.

Key Takeaways:

This project demonstrates how custom organization solutions can transform retail operations.

• A disorganized storage problem was turned into a streamlined system, boosting employee productivity.
• The POP custom mobile cart design maximized functionality while maintaining easy maneuverability throughout store environments.
• Chain-wide deployment proved the solution's scalability and consistent performance across multiple locations.

Why Choose Kinter for Custom Retail Displays

When out-of-the-box solutions don’t fit your grocery store environment, Kinter has the expertise to build what you need. 

Our Kinter Kreations in-house engineering team brings experience and expertise, from concept sketches to full-scale prototypes. Our functionally, practical designs are created to match real-world grocery store performance requirements and exceed our customers’ expectations.

With blended domestic and global production, we help brands navigate supply chain pressures, meet tight deadlines and ship smarter. 

Let’s get your next project moving. Contact Kinter to learn how we can be your custom retail display hardware partner.