Summer brings a surge in impulse buying; customers reach for sunscreen, grab cold drinks, and toss sunglasses into their carts without a second thought.
This seasonal shift offers a fresh opportunity for product placement and boosting sales with minimal investment. In fact, with the right displays and procurement-ready solutions, you can drive seasonal sales without the cost or disruption of a full store reset.
Here are five smart ways to boost seasonal sales this summer.
1. Countertop “Grab-and-Go” Zones
Checkout is prime real estate for summer essentials, but only if products are neatly contained and easy to grab. Merchandising bins make the most of this space by keeping high-margin, small-footprint items front and center. Whether placed directly on the counter or just beside it, these solutions help convert waiting time into purchase time.
- Clear tabletop bins are a practical choice for items like travel-size sunscreen, aloe packets, or SPF lip balm. The transparent PETG design keeps products fully visible while holding up to heavy use. These bins also ship nested, cutting down on freight volume and storage costs.
- Synthetic wicker baskets offer a sophisticated look. They are ideal for sunglasses, lighters, or single-serve snacks that benefit from a softer presentation. The basket delivers the texture and warmth of natural wicker without the upkeep or price tag.
Counter bins work hard in a small footprint and are easy for store teams to reset or relocate. Once checkout is covered, consider aisle ends and freezers that can host bins for the summer season.
Read how to capitalize on small spaces even further in Small Space Merchandising: 6 Product Hacks to Maximize Every Inch.
2. Vertical Visibility with Merchandising Strips
When shelf facings are maxed out, go vertical. Merchandising strips offer a simple, effective way to showcase add-on items right where shoppers can see them. These strips clip onto shelves, wire fixtures, cooler edges, or virtually any vertical surface, creating new sales opportunities without rearranging existing displays.
- Plastic merchandising strips are lightweight, flexible, and perfect for lighter SKUs like facial sunscreen, trail mix, or sunglasses. They’re easy to install and reposition, making them ideal for promotions or fast-moving seasonal items.
- Metal merchandising strips offer added durability for heavier products or higher-traffic areas. These strips hold up well under weight and provide a cleaner, more structured look. Use them to display carded accessories, small bottled items, or anything with a built-in hang tab.
These compact, low-cost additions help stretch merchandising space and boost visibility for seasonal items that might otherwise get lost.
Looking for more vertical display ideas? Check out this blog: 6 High-Impact Retail Display Solutions to Drive Customer Engagement.
3. Pop-Up Capacity with Floor Bins
Add prime capacity right in the path of your customer with floor bins! Floor bins are an easy way to bring summer merchandise into view without reworking your entire shelving layout.
A three-level merchandise floor bin is handy for grouping related items in a clean, tiered format. Place large beach towels up top, flip-flops in the center, and sun visors or water toys at the base. The open-frame design keeps everything visible while encouraging quick grab-and-go purchases.
This unit also works well for overnight resets. The lightweight steel frame moves easily and requires no tools for setup or takedown. Better still, it collapses flat for efficient shipping and storage, making procurement cost-effective and straightforward.
Curious about your floor bin options? Take a look at Kinter's Three-Level Merchandise Bin.
"Summer merchandising is all about flexibility. Portable floor displays let retailers respond to fast-moving seasonal trends without tying up shelf space or committing to a permanent layout." - Paul White, Kinter
4. Turn Coolers into Advertising Billboards
Shoppers spend time in front of coolers, making them an ideal place to reinforce seasonal promotions. With signage tools designed for glass and metal, it’s easy to bring high-impact messaging into high-traffic zones.
For example, a billboard suction cup sign holder mounts securely to cooler doors, holding large-format graphics without damaging surfaces. It’s a smart way to feature summer meal bundles, loyalty promotions, or new product launches.
For metal cases and freezer frames, magnetic sign holders offer similar flexibility. They install in seconds and allow managers to adjust signage quickly in response to changing priorities.
These tools help stores stay agile throughout the season, whether you're rolling out a new campaign or drawing attention to underperforming categories. As summer traffic builds, your cooler doors can work harder.
Cooler products need pricing information, too. Check out this case study on how Kinter helped a nationwide convenience store chain address the challenge of adding ESL labels to cooler shelves.
Products Stand Out with Floor Signs
Large summer displays work best when pricing and promotions are easy to spot. Floor signs help bridge that gap by bringing key messaging up to eye level, even when the product itself sits low to the ground.
Adjustable floor signs are ideal for pallet stacks of beverages, standalone coolers, grill accessories, or any other seasonal bulk items. They draw attention from a distance and give store teams a clean, professional way to communicate value.
With adjustable height and sturdy bases, these signs stay put while remaining easy to reposition as floor plans evolve. Take a look at several floor sign options available now.
Quick seasonal adjustments can have a big impact on sales when the right hardware is in place. From floor bins to cooler signage, these tools help position summer essentials where and when customers are most likely to buy.
Why Choose Kinter?
Retail moves fast, especially in peak seasons. Kinter gives you the tools to adapt quickly, without sacrificing quality or visual impact. Our products are built for flexibility, easy to install, and designed to help you sell more with the space you already have.
Explore our full catalog to find merchandising hardware that works as hard as you do. Contact us for expert help with sourcing, planning, or custom solutions.