Shoppers often make decisions quickly, which makes POP displays one of your most significant levers for conversion.
The best news?
Great results don’t require a complete redesign; they come from small, strategic choices at the shelf edge.
Below we share five opportunities to turn every display into a consistent sales driver.
1. Curate for Clarity
Opportunity: A well-edited display makes it easier for shoppers to focus, reduces friction in the buying process, and helps them reach a quick yes.
How to do it: Select one to three hero SKUs that deserve the spotlight and give them a single clear message. Use white space intentionally so the products stand out and the eye has a natural path to follow. Keep reserve inventory close by but off the display itself so the presentation stays crisp.
Win: A cleaner presentation allows shoppers to make decisions faster and drives higher conversion.
2. Claim Prime Sightlines
Opportunity: A display earns the most attention when it meets shoppers in the places where they naturally pause or shift direction. These small moments of transition often create the perfect opening to connect.
How to do it: Store entrances, main aisles, queue lines, and endcaps tend to deliver the best visibility, but what matters most is how people move through the space. Step back and look at the display from different angles, then adjust so graphics sit at eye level and remain easy to spot. Think about the flow of nearby products as well. When beverages sit next to snacks or grilling supplies share space with sauces, the display feels intuitive and relevant.
Win: Displays that align with shopper behavior capture attention more effectively than those chosen only for traffic volume.
“Great placement is not only about catching the eye but also about holding attention long enough to spark intent. The most effective displays guide shoppers into making an unplanned choice feel natural.” - Paul White, President of Kinter
3. Build with the Right Components
Opportunity: A display lasts longer and performs better when every part is chosen with its environment in mind. Matching the construction to the weight it carries, the cleaning it will face, and the wear it will take in the specified location makes a noticeable difference.
How to do it: Reinforced supports give heavy items the stability they need, while casters or protective feet keep bases safe from scrubbing and spills. Materials built to withstand constant contact from carts and daily cleaning hold their shape and appearance longer. Adding stable sign holders ensures that pricing and promotions remain sharp and easy to read, even after weeks on the floor.
Win: Displays that are built with the right components stay strong, look polished, and keep selling without interruption. For guidance on parts designed to reinforce both durability and ease of use, explore Kinter’s selection of display casters and display poles and feet.
4. Make Assembly Simple
Opportunity: Displays that go up quickly and correctly spend more time selling and less time sitting in the back room. Straightforward setups also give store staff confidence that the presentation will look right every time.
How to do it: Design units so they can be assembled with no tools or a single tool, and keep the steps to a minimum. Pre-kitting hardware by store or zone, with clear labels and either a one-page instruction sheet or a short QR-linked video, helps crews move efficiently. The best options reduce the number of small, loose parts, and build in stability so once the display is set, it stays in place.
Win: Easy builds lead to faster installations, consistent presentations, and fewer headaches on the sales floor.
For practical ways to simplify display setup while maintaining strength and function, see Kinter’s display construction solutions.
5. Treat Upkeep as a Sales Habit
Opportunity: Displays that receive steady attention continue to look fresh, perform well, and build shopper confidence. Small, regular actions are often what keep a display selling at its best.
How to do it: Assign clear ownership so upkeep responsibility never gets overlooked. A simple cadence works well: daily face and fill, weekly cleaning, and a monthly refresh. Swap out graphics before they show wear and rotate seasonal messages while they still feel timely. Keep a small kit of spare parts like clips, feet, and sign grippers in the backroom so quick fixes are easy.
Win: Consistent care builds trust with shoppers and protects the long-term value of the POP investment.
Check out Kinter’s solution on how to organize display, marketing and signage supplies in backrooms: Case Study: A Custom POP Cart Solution for a Major Grocery Chain: Organizing Marketing Materials
“A neglected presentation will fail to protect the investment made in POP and can actually lead to reduced sales for a brand.” – Paul White, President of Kinter
Ready to improve the impact of your POP displays?
Partner with Kinter for expert guidance, reliable components, and retail hardware solutions that make your products stand out.
Browse our catalog online or reach out today and let our team help you create displays that perform in every store.
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