When a long-standing value retailer decided to switch their pricing strategy, a monumental change affecting 8,000+ stores, they were stuck in an impasse.
The project had to be completed in four months and their main price info strips supplier could only produce the parts overseas, resulting in the inability to meet the tight deadline.
So, they came to Kinter.
Kinter brought expertise, innovative ideas and speed to the process, resulting in info strips delivered in time to meet the retailer’s aggressive timeline.
Maximizing Info Strip Label Holder Power to Increase Sales
Info strips are designed to attach to gondola shelving to hold price tags and signage in place. They are instrumental in providing maximum visibility of pricing information.
The value retailer’s main goal of the project was to increase sales despite the price change and relied on the gondola info strips being functional, cost-effective, and high quality. Moreover, the project specified that the price info strips should not require any tools or hardware for installation.
Kinter’s Custom Retail Info Strip Solution
While the value retailer’s buyer did not know Kinter at the outset, there’s no chance they’ll forget their positive experience.
Kinter was able to begin the production domestically within two weeks by building tooling in-house as well as securing the proper materials - even in a PVC shortage.
Kinter’s industry-leading plastic extrusion equipment ran over 18 million feet of the price info strip and drop-shipped the product to stores during the holiday season without any delay.
The project was considered a success: the info strip label holders were received at the stores on time and the retailer was able to deploy the new corporate pricing strategy efficiently. Additionally, the new info strip solutions from Kinter enhanced the aesthetics of the existing shelving, making for a shopper-friendly transition.
As a result of this successful project, the retailer has completed many more projects with Kinter because they achieved cost savings while seeing extra value in our ingenuity and agile processes.
Retail shelving info strips: Solved.
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